Director of Communications & Marketing

Melissa Bedford Fears

Melissa Bedford Fears PortraitMelissa Bedford Fears has proudly served as the director of communications and marketing for Kansas City, Kansas Public Schools since the spring 2017. Under her leadership, the department’s public relations and marketing footprint continues to expand with the unveiling of a new user-friendly website, a stronger presence on social media as well as the use of theatre and billboard advertising to enhance recruitment efforts.

Prior to joining Kansas City, Kansas Public Schools, she was the public relations coordinator for the City of Lee’s Summit, where she was responsible for media relations, crisis communications, writing speeches for the mayor and major communications projects for the municipality, including bond initiatives and leading an effort to upgrade the city’s Intranet. She was awarded the Distinguished Service Award by the city manager for the City’s Dr. Martin Luther King, Jr. Celebration and for commitment and dedication to keeping employees informed about internal and external news impacting the community.

She is a former business reporter for the Kansas City Star newspaper, where she began as an obituary writer and was promoted to a reporter position focused on the minority business and convention and tourism beats. A story she wrote about soul food restaurants in the metropolitan area earned her a journalism award from the Kansas City Association of Black Journalists.

She also has experience in healthcare and nonprofit communications.

She is a graduate of Sumner Academy of Arts and Science. She has a bachelor’s degree from Kansas State University in Manhattan, Kansas and completed a fellowship in Business Journalism from the University of Nevada-Reno.